Sentiment Agency
Sentiment is a creative and strategy agency that works at the intersection of culture, politics and digital media.
This Groundswell grant supported Sentiment to create a sustained, creator-led campaign tackling climate misinformation in the online spaces where it spreads fastest. The funding helped produce culturally relevant content for different audiences, work with creators and community moderators, and test which messages build trust in practical clean energy solutions. The campaign aimed to reach millions of Australians with content that feels native to their feeds, helping make renewables, energy independence and a fair transition part of everyday conversation.
This Groundswell grant supported Sentiment to run a creator-led campaign that counters climate misinformation and makes clean energy feel more relevant in everyday online culture. The funding helped produce tailored content for different audiences, work with creators and community moderators, and test which messages build trust around renewables, energy security and the transition. The campaign aimed to reach millions of Australians in the digital spaces they already use, with content designed to feel familiar, credible and native to their feeds.
